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DOES EMAIL MARKETING WORK?
What is Email Marketing?
Email marketing is simply sending an email to a
current or would be customer to communicate a
commercial message with the intention of;
developing a business relationship between a
business and its customers, previous or existing
and enhance customer devotion, obtaining new
customers, or encourage a customer to procure an
item instantaneously.
What are the advantages?
You are
guaranteed a
definite
delivery of your
advertisement to
your targeted
market, and the
time it takes
for the message
to be delivered
is
short (within seconds) as opposed to snail mail advertising which takes far much longer, with a mailing list you are able to distribute your
emails to an extensive number of potential
customers and at a low cost.
If you compare it to other modes of advertising
e.g. Newsletters, brochures, direct mail,
electronic media (radio, television), you can
easily follow up on your investment returns,
with email advertising you are able to push the
idea to the customer rather than relying on a
consumer to visit your website, An advertiser is
easily able to track messages and users via
mechanisms such as auto responders or click
through, they can help rate responses and
compare transaction with marketing. Email
marketing lacks the hassle of papers, in other
words it is environmentally friendly. You can
advertise and conduct business repeatedly and
automatically and at an affordable rate,
What are the disadvantages?
Interference from spammers who send bulk emails
makes email advertising a strain, messages
frequently get filtered out they tend to make
users weary of messages they may receive and
ultimately they end up ignoring them altogether.
Criminal spammers posing as legitimate
marketers, they do this with the intention of
soliciting personal information from individuals
and later robbing them or causing serious
damage. Spam has contributed to some web
applications and users mistaking legitimate
email advertisements for bulk mail.
What to do
If you are an established and legitimate email
marketer it will be helpful to build a system
where you approach a user, this system requires
a user to confirm your request for information
to be sent to them, the user will click on an
unsubscribed link that has an identification
number that affirms their acceptance to receive
information, create a mailing list that you can
directly be in control of and be in contact with
the recipients, this way the information mailed
is already foreseen, and that it is actually
relevant to the recipient. It would also be best
if you tried as much as possible to make your
advertisement stand out as opposed to being
similar in features with an already existing
spam, so many people dismiss emails just from
sight.
Conclusion
All in all after weighing both the advantages
and disadvantages, it is worth saying that email
marketing can work, just like any other venture
it has to have its challenges but it is a worthy
venture, especially because it is a gateway
through which you can reach so many people with,
it is indeed a marketing conqueror.
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